Hello! I'm Silvia
With a robust 15-year career in eCommerce and Online Sales growth, I have honed my expertise in digital campaigns, media, sales, CRO and projects across the FMCG, beauty, and fashion industries for globally renowned corporations. My extensive experience includes a deep understanding of digital technologies and a solid grasp of omnichannels strategies, thanks to my hands-on roles in retail missions and customer service. My commitment to continuous learning is demonstrated by my interest in AI for Digital Transformation, underscored by my completion of a course at MIT.
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My life journey started in Bratislava, and followed through Vienna, Cologne, Paris, Milano, São Paolo, Prague, and finally landed in Zürich in July 2016.
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I am excited to showcase my skills and experience to potential employers. Please take a moment to learn more about me and my accomplishments.
EXPERIENCE
VICTORINOX
Senior eCommerce Manager
Ibach, Switzerland
Since January 2019
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Online Sales Growth:
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Growth of D2C online sales (EMEA) via optimising CX journey: CRO & UX performance, SEA, SEO, Email Marketing, Retail promotions, 3P activities (incl. Pricing), Social Media and related budget spent
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Digital Campaign creation and performance budget allocation (landing page, email marketing, paid search, social media, affiliates, content creation)
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Online operations (merchandising, supply chain, fulfilment, customer service)
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Optimisation of processes related to Online sales, Analytics, Content creation
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Digital Project Management:
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Owner of digital projects related to online sales (procurement for e.g. AB Testing, Content management system, Internal search, size guide, guided selling software, UK age verification provider, cookie consent)
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Introduction of Cross-Channel data-driven CRO strategy and A/B testing plan
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Project owner of Online Content migration to headless architecture (CMS, DAM, Frontend, PIM, Translations workflows)
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Sprint planning and reviews, prioritisation, QA
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Team management of 6:
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CRO manager, Merchandising, Trading & Analyst, VM & Content, UX
ESTÉE LAUDER COMPANIES
Zürich, Switzerland
May 2018 - December 2018
Online Manager
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Management of the direct online sales for Swiss market
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Accountable for Digital media (budget ≈ 500k CHF/y)
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Team manager of 4 ppl (SOM, NL, graphic designer, eCommerce assistant)
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Achievement: CTR increase of NL by 25.6% over 5 months for ch.clinique.com
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Achievement: eCom CR increase of 19.3% (Jul-Oct vs LY), driven by Paid Search-Brand
LINDT & SPRÜNGLI INTERNATIONAL
Intl' Project Manager Digital Marketing
Kilchberg, Switzerland
July 2016 - April 2018
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Product owner of lindt.com (content, sprint planning, QA)
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Launch of the sites for Russia, Poland, Brazil, Mexico, China
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SEO/SEA guidelines for Global Markets
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Implementation of CRM and Marketing Automation (Eloqa)
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Knowledge transfer via Global Digital Seminar on-site, Digital tools trainings
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Achievement: +48% YTD organic traffic vs PY
BATA
Prague, Czech republic
February 2015 - June 2016
Online Country Manager
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Responsibility for the Online sales covering all aspects of eCommerce: Content, UX, Supply Chain, Digital Marketing (NL, SEA, Affiliate). Project owner of Christmas Advent Calendar connected to charity.
UNIBAIL-RODAMCO-WESTFIELD
Prague, Czech republic
January 2014 - January 2015
Digital & Marketing Manager
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Responsibility for all marketing activities for 3 shopping centers in Czech republic and Slovakia, with focus on retail footfall and events, and development of digital channels (app, newsletter, social media).
LOUIS VUITTON
Paris, France | Milano, Italy | São Paolo, Brazil
June 2010 - May 2013
Digital Marketing - various roles
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Part of the Customer Service project team (setup of the Client Service teams in Bruxelles, São Paolo, Dubai)
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Update of the site to new eCommerce solution (Oracle (ATP))
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Business Analyst of the online sales & merchandising for South Europe region
EXPERTISE
gained per company
DIGITAL ANALYTICS
All companies
Responsibility for overall digital and offline reporting. "Connecting the dots" between all online media, operations and external events impacting the defined objectives.
WEBSITE REPLATFORMING
Louis Vuitton, Lindt & Sprüngli, Victorinox
Managing the successful content migration (campaigns, product, payment, warehouse, data) from legacy platform to an upgraded version or completely new software. This includes ATG (Oracle), Magento 1 to 2, Hybris to Headless architecture.
ONLINE OPERATIONS
Bata, Estée Lauder, Victorinox
Overseeing the daily operations of the online business, while being in charge of managing inventory, optimizing product listings, customer service, order fulfillment, and shipping logistics.
ONLINE BRANDING REDESIGN
Victorinox
Coordinate the Editorial, Brand and FrontEnd DevOps teams for a successful implementation of the new brand design guidelines.
DIGITAL MARKETING STRATEGY
Bata, Unibail-Rodamco-Westfield, Estée Lauder, Lindt & Sprüngli
Develop and execute digital marketing strategies that increase brand awareness, drive website traffic, and generate leads.
CONTENT MARKETING
​Victorinox, Bata, Unibail-Rodamco-Westfield
Conceptualisation, budgeting, media planning, creating and executing online and offline marketing campaigns and events to support the defined KPIs.
EMAIL MARKETING & AUTOMATION
Lindt & Sprüngli, Estée Lauder, Victorinox
Develop and execute email marketing campaigns that increase open rates, click-through rates, and conversions. Conceptualise Marketing automation programs to increase loyalty, frequency and monetary factors.
CUSTOMER SERVICE
Louis Vuitton
Develop internal and high quality Customer Service structures to meet high end clients of luxury sphere. Collaborate with IT architects and CRM to ensure that infrastructure systems are aligned and respond to the company standars.
TEAM LEAD
Estée Lauder, Victorinox
Manage various teams of digital commerce specialists. Starting from eCommerce trainees, going through email marketing, trade, merchandising, CRO and UX experts.
EDUCATION
ESSEC BUSINESS SCHOOL
Paris, France
2009
MBA Exchange semester
Courses focused on eBusiness and Luxury Marketing
CEMS MASTER OF INTERNATIONAL MANAGEMENT
Vienna, Austria | Cologne, Germany
2008 - 2009
Double Master's Degree in Intl' Management
Double Master's Degree Programm from Vienna University of Economics and Business and University of Cologne.
Business Project: Panasonic Toyota Racing (former F1 team), Development of a Strategic Plan for acquisition of new sponsors.
VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS
Vienna, Austria
2005 - 2011
Master of Science
Majors: International Marketing Management / Entrepreneurship and Innovation
LYCÉE FRANÇAIS METODOVA
Bratislava, Slovakia
2000 - 2004
Bilingual High School Diploma
Biligunal French-Slovak high school with Natural Science focus (Mathematics, Biology, Chemistry)
TOOLS
Website Builders
Magento, Shopify, Hybris, Contentful, Frontastic, Wix
Level: 10 out of 10
Google products
GA4 (GA360), Lookerstudio (Datastudio), Ads
Level: 10 out of 10
Email Marketing & Automation
Eloqua, Silverpop, Klaviyo, Mailchimp
Level: 10 out of 10
HTML, CSS
Editing, reading, writing
Level: 8 out of 10
Agile techniques
Jira, Scrum, OKRs
Level: 8 out of 10
Microsoft Office
Word, Excel, Outlook, Power Point
Level: 10 out of 10
A/B testing tools
Kibo, Dynamic Yield, Monetate, Kameleoon
Level: 10 out of 10
Contentsquare
Website analytics (Heatmaps, Journey maps)
Level: 10 out of 10
Photoshop
Image editor, GIF creator
Level: 8 out of 10
UX / UI principles
XD design, Figma
Level: 6 out of 10
VALUABLE FACTS
LANGUAGES
STANDOUT QUALITIES
I dispose of a full business proficiency in English, German and French languages. My native confidence is in Slovak and Czech. And I also can chit-chat with Italians.
Solution finder
Creative mindset
Master of DevOps language
Multicultural personality
Fast learner
Exceptional patience
UN AMBASSADOR
During my studies, I have had the chance to guide visitors through the UN headquarter in Vienna and contribute this way to the worldwide wellbeing.
(HALF) MARATHON FINISHER
PROUD MOM OF A MALTESER DOG
PASSIONATE COLLECTOR
I ran several half marathons in Switzerland, UK and Malta and more to come. Also, the full marathon milestone was reached in 2022 in Zürich. And there are definitely more to come.
My Corona project resulted in adopting a Malteser dog, Bobi, who keeps me active in ANY type of weather condition.
I simply like Kinder Surprise cholocate and the small toys (around 2'000 pc)